A plain simple logo is a landscape of dull, forgettable signs where every store blends into the next, like a string of identical office memos. Then, one brave soul decides to shake things up—he switches his sign to a bold, 40-point red font. Suddenly, his shop pops like a red balloon in a sea of grey.
Logos are a brand’s way of saying, “Hey, remember me?” They showcase personality and make a business stand out in a crowded market. A well-designed logo can become iconic—but even icons need a facelift sometimes. That’s when companies rethink their designs to stay fresh and relevant.
50 Brands That Redefined Their Look: A Logo Makeover Showcase
Discover how 50 brands transformed their logos to make a powerful statement. In this blog, we’ll explore the before-and-after of these logo redesigns, showcasing how iconic brands evolved their visuals for a modern touch. See how each redesign brought a fresh perspective, from bold changes to subtle refinements, and find out which ones truly hit the mark.
1. Google Logo Redesign: From Classic to Click-Worthy
Before: Google’s earlier logo was a playful, colorful text with a more traditional font.
After: The modern logo maintains the playful colors but features a more streamlined font. It’s like going from a colorful chalkboard to a sleek touchscreen—vibrant and interactive.
2. YouTube Logo Redesign: A Fresh Look Unveiled
Before: The original YouTube logo featured a red play button inside a red box with a simple, bold font. It was straightforward but lacked the flair of modern design.
After: The new YouTube logo keeps the red play button but pairs it with a sleek, sans-serif font. It’s like swapping out a retro TV for a sleek, flat-screen—clearer, more vibrant, and ready for streaming.
3. Gucci Logo: Evolution in Style
Before: Classic Elegance Gucci's 1970s logo featured intertwined "G" initials in gold, embodying timeless luxury with a serif font that spoke of sophistication and tradition.
After: Modern Chic In 2024, Gucci refreshed its logo with a sleek, minimalist design. The new sans-serif "G" retains the iconic double "G" but adds a contemporary, streamlined touch.
4. Wonder Woman Logo Redesign: From Power to Punch
Before: Wonder Woman’s original logo was the iconic gold W with red and blue stars, reflecting her classic comic book appearance.
After: The redesigned logo modernizes the W with sleeker lines and updated colors, making it feel like a superhero upgrade—more dynamic and powerful than ever!
5. Uber Logo Redesign: From Basic to Bold
Before: Uber’s old logo was a bit complex, with a stylized U and a dark background that sometimes confused drivers and riders alike.
After: The new logo is minimalist with a clean font and a simple icon. It’s like moving from a complicated map to a straightforward GPS—clear and easy to navigate.
6. Nike Logo Redesign: The Swoosh’s Subtle Shift
Before: The classic Swoosh, designed in 1971 by Carolyn Davidson, has been a symbol of athletic excellence with its bold and dynamic shape.
After: Nike’s Swoosh remains largely the same, but the design has been subtly refined over the years to enhance clarity and modernity. It’s like a classic pair of running shoes—timeless yet always in style!
7. Barbie Logo Redesign: From Doll to Diva
Before: Barbie’s classic logo was a bold, cursive font with a signature pink hue.
After: The updated logo keeps the pink but modernizes the font to appeal to today’s kids while honoring Barbie’s iconic look. It’s like giving Barbie’s wardrobe a trendy makeover—timeless yet stylishly up-to-date.
8. Tesla Logo Redesign: From Electric to Iconic
Before: Tesla’s previous logo was a bit more intricate with a shield-like emblem and classic font.
After: The new logo simplifies things with a sleek, modern font and minimalistic design, much like upgrading from a vintage car to a futuristic electric vehicle.
9. Warner Bros Logo Redesign: From Classic to Cinematic
Before: The old Warner Bros logo was a classic shield with a detailed design and traditional font.
After: The redesigned logo is cleaner with a modern shield and updated typography. It’s like transitioning from a vintage film reel to a sleek streaming platform.
10. Doritos Logo Redesign: From Crunchy Classic to Bold New Look
Before: Doritos’ old logo featured a more complex, angular font and a colorful chip illustration.
After: The new logo is bold with a simple, geometric design and a bright color splash. It’s like swapping a classic snack pack for a sleek new bag—crunchy and eye-catching!
11. Finger Lickin' Logo Lift! - KFC
Before: The old KFC logo had Colonel Sanders with a more detailed illustration and a traditional font.
After: The updated logo features a simpler, cleaner Colonel Sanders illustration with modern typography. It’s like giving the Colonel a trendy new suit—classic with a touch of modern flair.
12. Building Blocks of Branding: Lego’s Logo Evolution
Before: Lego’s earlier logo was blocky with a traditional font and primary colors.
After: The new logo maintains the bold colors but features a sleeker, more contemporary font. It’s like updating your Lego set with new, innovative bricks—still fun but with a modern twist.
13. Tweeting Through Time: Twitter’s Logo Transformation
Before: Twitter’s old logo featured a detailed bird with a more complex design.
After: The new logo simplifies things with a minimalist bird icon and cleaner design. It’s like upgrading from a detailed sketch to a sleek, digital icon—easy to recognize and tweet about!
14. Crowning Glory: Cadillac’s Classic Logo Changes
Before: Cadillac’s previous logo was a more intricate coat of arms with detailed elements.
After: The updated logo simplifies the design with a modernized crest and cleaner lines. It’s like trading in a classic luxury car for a sleek new model—timeless but streamlined.
15. Revving Up Pistons’ Logo Shift - Detroit Piston
Before: The old Detroit Pistons logo featured a detailed basketball with a classic font.
After: The new logo simplifies the design with a modernized basketball and bold typography. It’s like moving from a retro basketball to a sleek, new sports jersey—dynamic and engaging!
16. Miami Dolphin’s Logo Splash Through Time
Before: The original logo had a more detailed dolphin with a classic font and vibrant colors.
After: The updated logo features a cleaner dolphin design with a contemporary font. It’s like swapping a classic team uniform for a sleek new kit—fresh and streamlined.
17. Amazon’s Logo Journey: From A to Z
Before: Amazon’s early logo was a more traditional typeface with a simple arrow.
After: The current logo features a modern typeface with a smile-like arrow from A to Z, reflecting their extensive product range and customer satisfaction. It’s like upgrading from a basic shopping cart to a sleek, all-inclusive marketplace.
18. Brewing Up Starbucks’ Logo Evolution
Before: Starbucks’ old logo featured a more intricate siren with detailed designs.
After: The new logo simplifies the siren and modernizes the font. It’s like moving from a classic coffeehouse to a modern café—familiar yet fresh and inviting.
19. Dunkin' Donuts: Logo on a Roll
Before: Dunkin’ Donuts’ old logo had a playful, bubbly font with bright pink and orange letters, paired with a steaming coffee cup.
After: The redesigned logo is all about simplicity, dropping “Donuts” and focusing on a bold, streamlined “Dunkin’” in its signature colors. It’s like trimming off the extra sugar and savoring a perfectly brewed cup—still sweet, but more refined and to the point!
20. McDonald’s: Golden Arches Through the Ages
Before: The classic Golden Arches logo was simple but iconic with a traditional font.
After: The updated logo keeps the arches but modernizes the font and design. It’s like upgrading from a classic menu to a sleek new drive-thru experience—always recognizable, always fresh.
21. LinkedIn’s Logo Shift: From Corporate to Connection
Before: LinkedIn’s old logo was more traditional with a classic font and simpler icon.
After: The new logo features a more contemporary font and updated icon. It’s like moving from a classic business card to a modern digital profile—professional yet cutting-edge.
22. Apple’s Bite: A Logo with Core Appeal
Before: Apple’s original logo was a detailed rainbow apple with a bite taken out.
After: The new logo is a sleek, monochromatic apple silhouette. It’s like switching from a colorful vintage computer to a sleek, modern gadget—classic and stylish.
23. Facebook’s Evolution: From Social to Global
Before: Facebook’s old logo featured a more traditional font with a blue background.
After: The new logo simplifies the font and design, keeping it clean and recognizable. It’s like moving from a classic yearbook photo to a sleek social media profile—timeless and modern.
24. Instagram’s Glow Up: From Retro Camera to Vibrant Gradient
Before: Instagram’s previous logo was a detailed camera icon with a classic font.
After: The new logo features a simplified camera icon with a modern gradient background. It’s like upgrading from an old camera to a sleek smartphone—vibrant and user-friendly.
25. Spotify’s Soundwaves: Turning Up the Brand Volume
Before: Spotify’s old logo was a more traditional design with a simpler font.
After: The updated logo features a modern, circular icon with a fresh font. It’s like moving from a classic vinyl record to a sleek digital playlist—fresh and dynamic.
26. Ford’s Icon: From Classic Oval to Timeless Power
Before: Ford’s previous logo had a more intricate design with classic serif fonts.
After: The new logo simplifies the design with a clean, modern font and streamlined emblem. It’s like trading in a classic car for a sleek new model—timeless yet contemporary.
27. Pepsi’s Pop: From Script to Sip-Worthy Simplicity
Before: Pepsi’s previous logo had a more traditional script and globe design.
After: The redesigned logo features a modern globe with simplified elements and a sleek font. It’s like switching from a classic cola to a new, stylish beverage can—refreshingly updated.
28. Adidas’ Stripes: From Sportswear to Streetwear Icon
Before: Adidas’ old logo featured a more detailed trefoil and classic font.
After: The new logo modernizes the trefoil and simplifies the design. It’s like trading in a classic sneaker for a sleek new pair—iconic yet contemporary.
29. Netflix’s Play: From DVD Rentals to Streaming Stardom
Before: Netflix’s original logo had a more traditional font and design.
After: The updated logo features a sleek, modern font with a minimalist design. It’s like switching from a classic TV set to a sleek streaming device—always engaging, always up-to-date.
30. Red Bull’s Wings: Charging Up the Logo Game
Before: Red Bull’s old logo was more detailed with classic elements and font.
After: The new logo simplifies the design with bold colors and a streamlined font. It’s like upgrading from a vintage energy drink can to a sleek new one—vibrant and energizing.
31. T-Mobile’s Bold Pink: Dialing in on Distinction
Before: T-Mobile’s old logo featured a more traditional font with a simple icon.
After: The updated logo is cleaner with a modern font and bold color. It’s like moving from a classic phone plan to a sleek new smartphone—bright and user-friendly.
32. Chanel’s Interlocking C’s: Timeless Elegance, Endless Appeal
Before: Chanel’s old logo was simple but classic, featuring the interlocking C’s.
After: The new logo maintains the iconic design but updates the font and presentation. It’s like updating a classic fashion piece to keep it timeless yet fresh.
33. Volkswagen’s Logo Shift: From Classic Emblem to Modern Minimalism
Before: Volkswagen’s classic logo featured a detailed, circular emblem with the full name and a traditional font.
After: The updated logo simplifies the design with a sleek, streamlined VW monogram in a minimalist circle. It’s like evolving from a vintage car to a modern electric ride—timeless yet refreshingly current.
34. Jeep’s Grill: Adventure in Every Line
Before: Jeep’s old logo was a classic design with a rugged font.
After: The updated logo features a cleaner font and modern design elements. It’s like moving from a classic Jeep to a sleek new off-roader—always adventurous, always modern.
35. Toyota’s Ovals: Precision Meets Simplicity
Before: Toyota’s old logo had a more traditional design with detailed elements.
After: The new logo simplifies the design with a modern, clean look. It’s like trading in a classic car for a sleek, new model—timeless yet updated.
36. Snapchat’s Glow Up: From Ghostly Fun to Sleek Simplicity
Before: Snapchat’s old logo was a more detailed ghost with classic design elements.
After: The updated logo simplifies the ghost design with a modern touch. It’s like moving from a vintage app to a sleek new interface—fun and engaging.
37. Microsoft’s Windows: Opening Doors to Innovation
Before: Microsoft’s old logo was more traditional with classic elements.
After: The new logo features a modern font and updated design. It’s like trading in an old PC for a sleek new laptop—innovative and user-friendly.
38. BMW’s Roundel: From Propeller to Prestige
Before: BMW’s previous logo featured a more intricate design with classic elements.
After: The updated logo simplifies the design with a modern, clean look. It’s like moving from a classic car to a sleek, new model—always stylish and contemporary.
39. eBay’s Colors: Chaos Refined into Connection
Before: eBay’s old logo had a more colorful, playful design.
After: The new logo simplifies the design with a modern font and clean colors. It’s like upgrading from a classic marketplace to a sleek, new shopping experience.
40. Shell’s Shell: From Simple Seashell to Global Energy Icon
Before: Shell’s old logo was more intricate with detailed design elements.
After: The updated logo features a cleaner, more modern shell design. It’s like moving from a classic gas station to a sleek new service—always recognizable and up-to-date.
41. Mastercard’s Circles: From Plastic to Seamless Simplicity
Before: Mastercard’s old logo had a more detailed design with classic elements.
After: The new logo simplifies the design with a modern look and updated colors. It’s like upgrading from a classic credit card to a sleek, new payment experience—innovative and clean.
42. Audi’s Rings: Precision Crafted into Timeless Unity
Before: Audi’s old logo was more traditional with detailed elements.
After: The updated logo features a modern, minimalist design. It’s like moving from a classic car model to a sleek new vehicle—timeless yet contemporary.
43. Visa’s Wave: From Card Payments to Global Confidence
Before: Visa’s old logo featured a more traditional design with classic elements.
After: The new logo simplifies the design with a modern font and updated look. It’s like upgrading from a classic payment card to a sleek new financial tool—efficient and stylish.
44. Discovery Channel: From Bold Exploration to Sleek Adventure
Before: Discovery Channel’s original logo featured a detailed globe and a classic serif font, emphasizing global exploration and educational content.
After: The redesigned logo showcases a sleek, modern globe icon paired with a clean, sans-serif font. It’s like moving from an old-fashioned map to a streamlined GPS—still about discovery, but with a fresh, contemporary edge.
45. Budweiser’s Crown: Raising a Toast to Tradition
Before: Budweiser’s old logo was more intricate with detailed elements.
After: The updated logo simplifies the design with a modern font and clean look. It’s like upgrading from a classic beer label to a sleek new packaging—timeless and contemporary.
46. Burger King’s Whopper: From Retro Fun to Flame-Grilled Fresh
Before: Burger King’s old logo had a more detailed design with classic elements.
After: The new logo simplifies the design with a modern font and updated colors. It’s like moving from a classic fast-food joint to a sleek new burger experience—always recognizable and fresh.
47. Heineken’s Star: From Brewery Roots to Global Cheers
Before: Heineken’s old logo featured a more traditional design with classic elements.
After: The updated logo features a modern, minimalist look with a cleaner font. It’s like upgrading from a classic beer label to a sleek, new design—always refreshing and stylish.
48. Lacoste’s Crocodile: Snapping Up Style with Every Stitch
Before: Lacoste’s old logo featured a more detailed crocodile design.
After: The updated logo simplifies the crocodile design and modernizes the font. It’s like moving from a classic polo shirt to a sleek new style—timeless yet contemporary.
49. Polo Mint’s Hole: The Iconic Circle of Freshness
Before: Polo’s original logo had a more traditional, straightforward font with a classic circular design.
After: The refreshed design kept the iconic circle but introduced a sleeker font, giving it a cleaner and more modern look. It’s like going from classic mint to a cool, breath-freshening breeze—still recognizable but with a fresher twist.
50. The North Face’s Peak: Adventure Emboldened with Every Curve
Before: The North Face’s old logo featured a more traditional design with classic elements.
After: The updated logo simplifies the design with a modern font and cleaner look. It’s like moving from a classic outdoor gear brand to a sleek new adventure experience—always rugged and stylish.
Conclusion
As we wrap up our visual journey through 50 iconic brand logo redesigns, it’s clear that even the most established names need a fresh twist to stay relevant. From dramatic overhauls to clever tweaks, these brands prove that a little logo love can make a huge difference. It’s like giving your favorite classic car a sleek new paint job—suddenly, it’s turning heads and catching eyes all over again!
And if you’re inspired to give your own brand a makeover, tools like LogoMe AI make it a breeze to generate and refine stunning logos in no time. So, whether you're updating your business’s look or just enjoying the eye candy of these reimagined icons, remember: a logo redesign is your brand's chance to shine brighter than ever. Get ready to take action and make your mark!
